Comparison

LEMAI vs the other CRMs you are looking at

A plain comparison against the eight CRMs Indian sales teams shortlist most — including what they charge extra for and what they simply do not have.

Quick answer

Three reasons teams pick LEMAI

If any of these matter to you, LEMAI is usually the cheaper and simpler choice.

Your bill never grows

One flat ₹99,000 a year for unlimited users and unlimited leads. Most CRMs charge per user per month, so every new hire costs you more.

Your brand, not ours

The enterprise plan gives you the web app and Android + iOS apps under your own name and logo. Almost nobody else offers this.

Calls are captured for you

Calls made from the mobile app log themselves against the lead, with recordings and AI summaries. Elsewhere this is a paid add-on.

Capability matrix

16 things to check before you buy

How each CRM is usually packaged for a mid-sized Indian sales team. Vendors change their plans often, so please confirm on a call.

What the icons mean Included in the plan Only partly there Costs extra Not available

Capability	LEMAI	Kylas	TeleCRM	LeadSquared	Zoho CRM	Freshsales	HubSpot Sales Hub	Salesforce Sales Cloud	Bitrix24
Flat annual licence, unlimited users ₹99,000 + GST per year with unlimited users, leads and pipelines.	Included	Limited	Not available	Not available	Not available	Not available	Not available	Not available	Limited
White-labelled web application Your logo, colours and domain on the CRM your team logs into.	Included	Not available	Not available	Limited	Not available	Not available	Not available	Limited	Not available
White-labelled Android & iOS app A branded mobile app for your field team, published for your business.	Included	Not available	Not available	Not available	Not available	Not available	Not available	Not available	Not available
Automatic mobile call log capture Calls dialled from the app sync back to the lead, mapped stage-wise.	Included	Paid add-on	Included	Paid add-on	Paid add-on	Paid add-on	Paid add-on	Paid add-on	Limited
Call recording mapped to the lead Recording on supported devices, attached to the record and reportable.	Included	Paid add-on	Limited	Paid add-on	Paid add-on	Paid add-on	Paid add-on	Paid add-on	Paid add-on
AI call summary, objections & next step Transcript-driven summary with objections raised and the suggested next action.	Included	Not available	Limited	Limited	Paid add-on	Paid add-on	Paid add-on	Paid add-on	Not available
Multiple product opportunities on one lead One person, several products, separate stages — without duplicate records.	Included	Limited	Not available	Limited	Limited	Limited	Limited	Included	Limited
Unlimited automations on every plan No workflow counts, no execution caps, no premium tier to unlock branching.	Included	Limited	Limited	Limited	Not available	Not available	Not available	Limited	Limited
Unlimited custom roles with module-level CRUD Create/read/update/delete plus read-all control per module, per role.	Included	Limited	Not available	Limited	Limited	Limited	Not available	Included	Limited
Hierarchy-based data privacy (branch/region/cluster) Visibility follows your real reporting structure, not a flat team list.	Included	Limited	Not available	Included	Limited	Limited	Limited	Included	Limited
Target management with hierarchy rollup Revenue and sales targets per user, branch and product with live achievement.	Included	Limited	Limited	Included	Limited	Limited	Paid add-on	Included	Limited
Scheduled custom reports included Build across any data point, preview, save and schedule delivery.	Included	Limited	Not available	Included	Paid add-on	Paid add-on	Paid add-on	Included	Limited
Landing page builder with public campaign links Publish a campaign page and capture straight into a pipeline.	Included	Not available	Not available	Included	Paid add-on	Paid add-on	Paid add-on	Paid add-on	Limited
Ready pipelines for Indian sectors Admissions, lending, chit funds, real estate and MSME templates on day one.	Included	Limited	Limited	Limited	Not available	Not available	Not available	Not available	Not available
Guided migration from your current CRM or sheets Multi-file CSV import with create-or-update, auto-assignment and automations.	Included	Limited	Limited	Paid add-on	Limited	Limited	Limited	Paid add-on	Limited
Go-live in 2–4 weeks with the product team Pipeline design, roles, migration and training run by the people who build it.	Included	Limited	Limited	Not available	Limited	Limited	Limited	Not available	Limited

Head to head

Where each CRM fits — and where LEMAI wins

If another tool suits you better, we will say so. Here is the honest read.

LEMAI vs Kylas

Unlimited-user CRM for Indian SMBs

Pricing shape: Flat monthly platform fee, marketplace add-ons billed separately

Best fit: Teams that want an unlimited-user CRM and are happy to buy telephony, WhatsApp and reporting depth as marketplace add-ons.

White-labelled web plus Android and iOS apps under your own brand
Mobile call log capture, recording and stage-wise call reporting in the base licence
Multiple product opportunities on the same lead record
AI call summary with objections and suggested next step

LEMAI vs TeleCRM

Tele-calling and follow-up app for inside sales

Pricing shape: Per-user monthly, calling-first packaging

Best fit: Pure tele-calling desks that need dialler discipline and little else.

Full CRM depth beyond calling: targets, hierarchy, forecasting, reports
Branch, region and cluster hierarchy with record-level data privacy
Landing page builder with public campaign links
Enterprise flat licence option instead of per-seat only

LEMAI vs LeadSquared

Enterprise marketing-automation-led CRM

Pricing shape: Per-user monthly with annual commitment, higher enterprise tiers

Best fit: Large marketing organisations with in-house admins and long implementation cycles.

Two to four week go-live instead of multi-month implementation
Flat ₹99,000 per year unlimited-user option for growing teams
Every module included — no tier gating on automations or reports
Direct access to the product team in Secunderabad, not a ticket queue

LEMAI vs Zoho CRM

Broad, configurable CRM suite

Pricing shape: Per-user monthly across four editions; deeper features on higher editions

Best fit: Companies already standardised on the wider Zoho ecosystem.

No edition ladder — automations, reports and dashboards ship on day one
Call log sync and recording from the field app without extra licences
Pipelines pre-designed for EdTech, NBFC, chit funds and real estate
White-label deployment of both web and mobile apps

LEMAI vs Freshsales

Sales CRM inside the Freshworks suite

Pricing shape: Per-user monthly; AI, journeys and higher limits on upper tiers

Best fit: Teams that want a clean, modern UI and standard SaaS sales motion.

Unlimited automations and unlimited custom roles at every price point
Target management with hierarchy rollup built in
Chit fund, lending and admissions workflows out of the box
Guided migration from spreadsheets or your current CRM at no extra cost

LEMAI vs HubSpot Sales Hub

Inbound-led CRM and marketing platform

Pricing shape: Free tier, then per-seat with steep jumps for automation and reporting

Best fit: Content and inbound-driven B2B businesses selling globally.

Predictable rupee pricing with no seat-tier cliffs
Field-sales reality: mobile calling, recordings, visits, WhatsApp threads
Branch-wise targets and Indian channel sources like Justdial and IndiaMART
Costs a fraction of a comparable Professional seat count

LEMAI vs Salesforce Sales Cloud

Enterprise CRM platform

Pricing shape: Per-user monthly, admin/partner effort on top

Best fit: Global enterprises with dedicated CRM admins and integration budgets.

No admin headcount or partner retainer needed to change a field or workflow
Total cost of ownership measured in lakhs per year, not tens of lakhs
Ready industry pipelines instead of a blank platform
Onboarding, migration and training included in the licence

LEMAI vs Bitrix24

All-in-one collaboration suite with CRM

Pricing shape: Bundled plans by feature limits and storage

Best fit: Teams wanting intranet, tasks and CRM bundled together.

A focused lead-management surface your sales floor will actually adopt
Sales-specific reporting: source attribution, funnel conversion, ageing
AI-assisted follow-up guidance on the lead record
Implementation partner in India who configures it with you

Every segment

Already on a CRM? Or on spreadsheets? Both work.

Most of our customers moved from something else — another CRM, a calling app, or an expensive platform nobody used.

Already on a CRM that nobody updates

Licences are paid for, adoption is 30%, and managers still ask for a WhatsApp update.

We rebuild the pipeline around how your team actually sells, migrate history and make the mobile app the daily surface — adoption is the deliverable, not the software.

Outgrew a calling app

Dialler discipline is fine, but there are no targets, no hierarchy and no forecast.

Keep the calling rhythm, add targets, branch rollups, multi-product pipelines and scheduled reports on top of it.

Paying enterprise CRM prices for 20% of the platform

Seat costs and admin retainers keep climbing while your team uses five screens.

Move to a flat ₹99,000 per year unlimited-user licence with every module switched on and configuration handled by us.

Still running on spreadsheets and chats

Leads live in exports, follow-ups live in memory, and leakage is invisible.

Import your sheets, define stages and owners, and turn on reminders and automations in the first week.

Get started

Get a side-by-side against your current CRM

We will configure a sandbox with your stages, products and roles so you can judge it on your own process — not a generic demo script.

Compare pricing models

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