LEMAI CRM — Lead Management with AI

EdTech & Education CRM

From first enquiry to final fee

Counsellor desks, branch-wise walk-ins, demo scheduling and fee follow-ups tracked in one admissions pipeline — with AI reading the counselling notes so no enquiry goes cold.

2.4x

More demos scheduled per counsellor

-38%

Drop-off between demo and fee

100%

Paid enquiries contacted same day

EdTech & Education pipeline

live
AU

Aurora Ventures

now at · Enquiry

  1. Enquirystep 1/6
  2. Counselled
  3. Demo Scheduled
  4. Demo Done
  5. Fee Paid
  6. Enrolled

2.4x

More demos scheduled per counsellor

-38%

Drop-off between demo and fee

100%

Paid enquiries contacted same day

Where revenue leaks today

What EdTech & Education teams lose without a CRM built for them

These are the patterns we see on the first call — whether you run spreadsheets, WhatsApp groups or a general-purpose CRM.

Enquiries arrive across Meta, Google, portals, walk-ins and referral calls, each in a different place.

Cost Counsellors call the loudest lead, not the best one — paid enquiries expire unworked.

Counselling context lives in notebooks and personal WhatsApp.

Cost A parent who was almost convinced restarts from zero when the counsellor changes.

Fee follow-up depends on memory in peak season.

Cost Admissions confirmed verbally never convert to paid, and the batch starts under-filled.

How LEMAI helps

The plays we set up for EdTech & Education teams

Each one is a configuration of modules you already own on any LEMAI plan — no add-on licences.

Lead Management

One admissions pipeline

Every enquiry — ad, portal, walk-in or reference — lands in one pipeline with source attribution, course interest and counsellor owner. Multiple course opportunities sit under the same parent enquiry.

Explore the module

AI in LEMAI

AI reads the counselling notes

Notes from a counselling session are summarised, the promised callback and demo become tasks and meetings automatically, and each enquiry carries a Hot / Warm / Cold conversion statement.

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Marketing Module

Batch-fill campaigns

WhatsApp and email campaigns to 'demo done, fee pending' segments push undecided parents over the line before the batch starts.

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Target Management

Counsellor and branch targets

Admission and revenue targets per counsellor, branch and programme, with achievement updating from live pipeline data.

Explore the module

Business impact

How this grows a EdTech & Education business

Admissions revenue in education is a function of speed and follow-through, not lead volume. When every enquiry gets a same-day call, a scheduled demo, an AI-summarised counselling history and an automated fee reminder, the same marketing spend fills more seats — and branch-level targets show leadership exactly which counsellor and which course line to invest in next season.

Pipeline template

How a EdTech & Education pipeline runs in LEMAI

Stage 01

Enquiry

Stage 02

Counselled

Stage 03

Demo Scheduled

Stage 04

Demo Done

Stage 05

Fee Paid

Stage 06

Enrolled

Outcomes

What EdTech & Education teams get

  • Branch and counsellor level admission targets
  • Meta, Google, Justdial and walk-in capture in one inbox
  • Call recordings and AI transcripts to coach counsellors
  • Batch and course category pipelines with stage scoring

Today

0

+8.3%

This week

0

+12.5%

This month

0

+24.3%

Ageing > 7 days

0

-31.0%

Revenue booked · last 12 weeks

₹1.60 Cr YTD
W1W6W12

FAQs

EdTech & Education questions, answered

Can LEMAI handle multiple branches and counsellors?

Yes. Hierarchy and data privacy are role-based, so each counsellor sees their enquiries, branch heads see their branch and leadership sees everything with branch-wise targets and reports.

Do you support course-wise pipelines?

Yes. Categories and products drive separate pipelines with their own stages and stage scores, and one enquiry can hold multiple course opportunities.

Get started

Ready to see your own pipeline inside LEMAI?

We will configure a sandbox with your stages, products and roles so you can judge it on your own process — not a generic demo script.

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