Sports Retail & Academies · previously Spreadsheets
Great Sports: Seasonal demand handled without hiring a bigger back office
Academy admissions, institutional orders and seasonal campaigns run as separate pipelines with campaign landing pages feeding each one.
The season peak is monetised fully instead of overwhelming a fixed-size team.
Down sharply
Peak-season leakage
Auto-assignment removes the manual distribution queue
End to end
Campaign to order view
Landing page → pipeline → order in one report
Unchanged
Team size to run it
Automations absorbed the seasonal load
Before LEMAI
What was going wrong
- Season spikes buried enquiries faster than the team could call them
- Institutional and school orders needed a different process from retail
- Campaign performance was judged on ad platform numbers only
What we set up
How we fixed it
Step 01
Campaign landing pages
Season offers publish as LEMAI landing pages with public links that capture straight into the right pipeline.
Step 02
Auto-assignment rules
Leads route by product interest and location the moment they arrive.
Step 03
Source-to-order reporting
Campaign spend judged on closed orders inside the CRM, not clicks.
Modules used
What they use every day
- Landing Pages & Data Import
- Automations
- Lead Management
- Marketing & AI
“Season campaigns used to overwhelm us. Now the CRM distributes and chases before anyone picks up a phone.”
Retail sales lead, Great Sports
Money left on the table
Where they were losing revenue
Each gap below was costing enquiries that had already been paid for.
Peak enquiries buried
Seasonal spikes arrived faster than the team could distribute and call them.
Institutional orders forced into retail flow
School and club orders needed a different, slower, higher-value process.
Campaigns judged on clicks
Ad platform metrics said nothing about orders closed.
What made the difference
The changes that brought in more business
Each lever maps to a specific commercial effect the team could measure.
Lever 01
Landing pages into pipelines
Season offers publish as LEMAI pages capturing straight into the right pipeline.
Business effect
Every campaign has an owned, measurable capture path
Lever 02
Auto-assignment by interest and location
Leads route the moment they arrive, no manual distribution queue.
Business effect
Peak volume converted without seasonal hiring
Lever 03
Source-to-order reporting
Spend evaluated on closed orders inside the CRM.
Business effect
Campaign budget concentrated on revenue-producing offers
Before and after
The numbers, before and after
Peak-season leakage · before
High at spikes
With LEMAI
Down sharply
Campaign visibility · before
Clicks only
With LEMAI
Landing page → pipeline → order
Team size to run peaks · before
Extra hands needed
With LEMAI
Unchanged
Rollout
Live in a few weeks
- 1Week 1Academy, institutional and retail pipelines split with assignment rules.
- 2Week 2First campaign landing pages published and connected.
- 3SeasonSource-to-order reporting steers live campaign budget.
Revenue impact
Growth came from capacity and allocation. Automated routing let the existing team work the full peak volume, and order-level campaign reporting shifted spend to the offers that convert — more revenue per season with flat operating cost.
Outcomes are indicative ranges observed across comparable LEMAI deployments in the same sector, shared with client permission.
Get started
Run this playbook for your sports retail & academies pipeline
We will configure a sandbox with your stages, products and roles so you can judge it on your own process — not a generic demo script.
InfozIT Solution · Infomark Labs Private Limited