LEMAI CRM — Lead Management with AI
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Chit Funds · previously Spreadsheets

Kapil Chits: Members, tickets, auctions and dues in one operating list

Group enrolment, KYC, ticket allocation and collection follow-ups tracked per member with agent-level performance.

Kapil ChitsChit Funds

Collections and enrolments both improve when every member has a due date the system remembers.

Automated

Reminder coverage

Dues and auction nudges no longer depend on memory

+35%

Follow-up compliance

Overdue lists surface skipped member calls same day

Daily

Branch visibility

Was month-end, now a live dashboard

Before LEMAI

What was going wrong

  • Enquiry-to-enrolment steps were tracked branch by branch in different registers
  • Dues and auction reminders depended on individual agents remembering
  • Agent-wise collection performance was only visible at month end

What we set up

How we fixed it

Step 01

Chit-shaped pipeline

Enquiry → KYC → Ticket Allotted → Active Member → Auction → Settled, with group and ticket held on the record.

Step 02

Reminder automations

Auction dates and dues trigger WhatsApp reminders to members and tasks to the assigned agent.

Step 03

Agent scoreboards

Branch-wise dashboards show enrolments and collection follow-up compliance daily.

Modules used

What they use every day

  • Lead Management
  • Automations
  • Target Management
  • Custom Dashboards & Forms
Our agents open the mobile app and work the day's list. Nothing waits for a register to be updated.

Operations leadership, Kapil Chits

Money left on the table

Where they were losing revenue

Each gap below was costing enquiries that had already been paid for.

Dues chased from memory

Reminders depended on the individual agent, so collections slipped unevenly across branches.

Enrolment steps unrecorded

KYC and ticket allotment lived in branch registers, stretching enquiry-to-member time.

Month-end blind spots

Weak agent performance surfaced only after the month had closed.

What made the difference

The changes that brought in more business

Each lever maps to a specific commercial effect the team could measure.

Lever 01

Automated dues and auction reminders

WhatsApp nudges to members with matching tasks to the assigned agent.

Business effect

Steadier collections and fewer delayed instalments

Lever 02

Chit-shaped pipeline

Enquiry → KYC → Ticket Allotted → Active Member → Auction → Settled on one record.

Business effect

Faster enrolment, so tickets start earning sooner

Lever 03

Daily agent scoreboards

Branch dashboards show enrolments and follow-up compliance every day.

Business effect

Coaching happens mid-month, while the month can still be saved

Before and after

The numbers, before and after

Reminder coverage · before

Agent memory

With LEMAI

Automated for every member

Follow-up compliance · before

Baseline

With LEMAI

+35%

Branch performance view · before

Month end

With LEMAI

Daily

Rollout

Live in a few weeks

  1. 1Week 1Member, group and ticket fields modelled; branch and agent hierarchy imported.
  2. 2Week 2Dues, auction and KYC reminder automations enabled.
  3. 3Week 3Mobile app rollout to field agents with daily lists.

Revenue impact

Two effects compound: reliable reminders improve collection timeliness across every group, and a shorter enquiry-to-member cycle means new tickets contribute earlier — both without adding back-office headcount.

Outcomes are indicative ranges observed across comparable LEMAI deployments in the same sector, shared with client permission.

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