LEMAI CRM — Lead Management with AI
All case studies

Recruitment & Placements · previously Another CRM

Placemein: Two-sided pipelines for candidates and employers

Candidate registrations and employer mandates tracked as separate pipelines that meet at placement, with call discipline on both sides.

PlacemeinRecruitment & Placements

More mandates filled inside their target window, on both sides of a two-sided marketplace.

Daily

Recruiter activity view

Calls, connects and talk time by stage

Escalated

Mandate ageing

Open mandates chased automatically past target date

Two-sided

Data model fit

No more forcing employers into a candidate record

Before LEMAI

What was going wrong

  • The previous CRM forced candidates and employers into one lead type
  • Recruiter call activity was invisible until placements slipped
  • Employer mandates had no ageing or escalation logic

What we set up

How we fixed it

Step 01

Separate but linked pipelines

Candidate and employer records run their own stages, shared where a placement connects them.

Step 02

Call log reporting per recruiter

Answered, missed and talk-time reporting by stage exposes activity gaps early.

Step 03

Mandate ageing escalations

Automations escalate mandates that stay open past their target fill date.

Modules used

What they use every day

  • Lead Management
  • Call Log Management
  • Automations
  • Reports & Analytics
Candidates and employers are different businesses. LEMAI lets us run both without two systems.

Delivery head, Placemein

Money left on the table

Where they were losing revenue

Each gap below was costing enquiries that had already been paid for.

Mandates ageing quietly

Open employer mandates had no ageing logic, so slipping fill dates surfaced late.

Recruiter activity invisible

Low call activity was only detected after placements were missed.

One lead type for two businesses

The old CRM forced candidates and employers into the same shape.

What made the difference

The changes that brought in more business

Each lever maps to a specific commercial effect the team could measure.

Lever 01

Mandate ageing escalations

Automations escalate mandates open past their target fill date.

Business effect

More mandates filled before the client goes elsewhere

Lever 02

Recruiter call reporting

Answered, missed and talk-time reporting by stage, daily.

Business effect

Activity gaps corrected while the mandate is still winnable

Lever 03

Linked two-sided pipelines

Candidate and employer records run their own stages, joined at placement.

Business effect

Faster matching, so fee events happen sooner

Before and after

The numbers, before and after

Recruiter activity view · before

Invisible until slippage

With LEMAI

Daily by stage

Mandate ageing · before

Unmanaged

With LEMAI

Auto-escalated past target

Data model · before

Forced single lead type

With LEMAI

Two-sided, linked

Rollout

Live in a few weeks

  1. 1Week 1Candidate and employer pipelines migrated from the previous CRM.
  2. 2Week 2Call log reporting and mandate ageing escalations enabled.
  3. 3Week 4Fill-rate and activity dashboards adopted by delivery leadership.

Revenue impact

Placement fees depend on filling mandates before a competitor does. Escalating ageing mandates and correcting recruiter activity mid-cycle raised the share of mandates closed inside the target window — more fee events from the same client base.

Outcomes are indicative ranges observed across comparable LEMAI deployments in the same sector, shared with client permission.

Get started

Run this playbook for your recruitment & placements pipeline

We will configure a sandbox with your stages, products and roles so you can judge it on your own process — not a generic demo script.

Compare pricing models

InfozIT Solution · Infomark Labs Private Limited