Real Estate & Construction · previously Mixed tools
Ramya Construction: Site visits that convert instead of quietly expiring
Project-wise enquiries with site-visit scheduling, channel-partner attribution and booking stages per inventory type.
More site visits held, and marketing spend redirected to the sources that actually book units.
+27%
Site visits held
Scheduled and reminded instead of verbally agreed
By source
Cost per booking clarity
Partner vs direct vs portal compared on bookings
Minutes
Forecast prep
Project dashboards replace manual manager decks
Before LEMAI
What was going wrong
- Site visit commitments were made on calls and never scheduled anywhere
- Channel partner and direct leads could not be compared on cost or conversion
- Project-level forecasting was a manual exercise per sales manager
What we set up
How we fixed it
Step 01
Project, tower and unit mapping
Opportunities carry the project and inventory type so forecasts read per project pipeline.
Step 02
Visit scheduling with two-sided reminders
Meetings on the lead trigger reminders to the buyer and the sales manager.
Step 03
Source attribution
Portal, ad, partner and referral sources reported against bookings, not just enquiries.
Modules used
What they use every day
- Lead Management
- Tasks & Meetings
- Reports & Analytics
- Call Log Management
“We can finally see which sources produce bookings, not just phone numbers.”
Sales leadership, Ramya Construction
Money left on the table
Where they were losing revenue
Each gap below was costing enquiries that had already been paid for.
Site visits agreed, never scheduled
Commitments made on calls were not in any calendar, so a large share quietly expired.
Spend judged on enquiry count
Portals and partners were compared on lead volume, not on bookings.
Forecasts rebuilt by hand
Each manager produced their own project deck, and none of them agreed.
What made the difference
The changes that brought in more business
Each lever maps to a specific commercial effect the team could measure.
Lever 01
Two-sided visit reminders
Meetings on the lead remind the buyer and the sales manager before the slot.
Business effect
+27% site visits held — the strongest booking predictor
Lever 02
Source-to-booking attribution
Portal, ad, partner and referral sources reported against bookings.
Business effect
Budget moved to sources with real cost per booking
Lever 03
Project and inventory mapping
Opportunities carry project and unit type so pipelines forecast per project.
Business effect
Inventory pushed where the pipeline is thin, before discounts start
Before and after
The numbers, before and after
Site visits held · before
Verbally agreed
With LEMAI
+27% scheduled and reminded
Cost per booking · before
Unknown by source
With LEMAI
Compared partner vs direct vs portal
Forecast preparation · before
Manual manager decks
With LEMAI
Minutes, from dashboards
Rollout
Live in a few weeks
- 1Week 1Project, tower and unit structure configured with source taxonomy.
- 2Week 2Visit scheduling and reminder automations enabled for all managers.
- 3Week 4Source-to-booking report adopted for monthly marketing allocation.
Revenue impact
In real estate, revenue tracks visits held. Lifting visits by a quarter on the same enquiry volume raised bookings directly, and reallocating spend toward the sources that produce bookings lowered acquisition cost per unit sold.
Outcomes are indicative ranges observed across comparable LEMAI deployments in the same sector, shared with client permission.
Get started
Run this playbook for your real estate & construction pipeline
We will configure a sandbox with your stages, products and roles so you can judge it on your own process — not a generic demo script.
InfozIT Solution · Infomark Labs Private Limited