LEMAI CRM — Lead Management with AI
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Healthcare & Clinics · previously Calling app

Scala Clinic: Consultation enquiries booked, reminded and followed up

Patient enquiries from ads and referrals converted into booked consultations with recall follow-ups after treatment.

Scala ClinicHealthcare & Clinics

Fewer empty chairs, plus a recurring revenue stream from patients who already trust the clinic.

-30%

Appointment no-shows

Automated reminders on WhatsApp before each slot

New stream

Recall revenue

Post-treatment follow-ups now scheduled by rule

Complete

Enquiry history

Calls, notes and visits on one patient record

Before LEMAI

What was going wrong

  • A calling app captured numbers but held no treatment context or history
  • No-shows were high because reminders were manual
  • Post-treatment recall opportunities were never worked

What we set up

How we fixed it

Step 01

Enquiry-to-consultation pipeline

Stages for enquiry, consultation booked, consulted, treatment planned and treatment done.

Step 02

Reminder and recall automations

Appointment reminders before, and recall nudges at fixed intervals after treatment.

Step 03

Controlled access

Role-based visibility keeps enquiry details limited to the front-desk and counsellor roles.

Modules used

What they use every day

  • Lead Management
  • Tasks & Meetings
  • Automations
  • Users & Custom Roles
The front desk stopped relying on memory. The system reminds patients and reminds us.

Clinic operations, Scala Clinic

Money left on the table

Where they were losing revenue

Each gap below was costing enquiries that had already been paid for.

No-shows against booked slots

Manual reminders meant paid consultation slots went unused.

No treatment context

A calling app held numbers but no history, so counselling restarted every time.

Recall opportunities ignored

Post-treatment follow-ups, the cheapest revenue available, were never worked.

What made the difference

The changes that brought in more business

Each lever maps to a specific commercial effect the team could measure.

Lever 01

Appointment reminder automations

WhatsApp reminders before every consultation slot.

Business effect

-30% no-shows, so booked capacity is actually billed

Lever 02

Recall sequences

Rule-based nudges at fixed intervals after treatment.

Business effect

A repeat revenue stream from the existing patient base

Lever 03

Complete patient record

Calls, notes, visits and treatment plans on one timeline.

Business effect

Stronger conversion from consultation to treatment plan

Before and after

The numbers, before and after

Appointment no-shows · before

High, manual reminders

With LEMAI

-30%

Post-treatment recall · before

Not worked

With LEMAI

Scheduled by rule

Enquiry history · before

Phone log only

With LEMAI

Full patient timeline

Rollout

Live in a few weeks

  1. 1Week 1Enquiry-to-treatment pipeline and front-desk roles configured.
  2. 2Week 2Reminder and recall automations switched on.
  3. 3Week 3Treatment-plan conversion reporting reviewed weekly.

Revenue impact

Clinic revenue is a function of chair utilisation and repeat visits. Cutting no-shows recovered billable slots the clinic had already paid to fill, and recall automations created a second, higher-margin revenue line from patients already on the books.

Outcomes are indicative ranges observed across comparable LEMAI deployments in the same sector, shared with client permission.

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