EdTech & Training · previously Spreadsheets
Teks Academy: Admissions counselling with zero silent drop-offs
Course enquiries from Meta, Google and walk-ins now land in one admissions pipeline with an owner, a stage and a timed next action.
Same ad spend, same counsellors — more enrolments, because no paid enquiry goes cold unattended.
Under 10 min
First response time
From same-day callbacks to a 10-minute SLA on new ad enquiries
+22%
Demo show-up rate
Reminder automations to student and counsellor before each demo
~0
Untouched enquiries
Overdue smart lists make skipped follow-ups impossible to hide
Before LEMAI
What was going wrong
- Enquiries arrived across ad forms, phone calls and walk-in registers with no single list
- Counsellors tracked follow-ups in personal notebooks and WhatsApp chats
- Management had no view of demo-to-enrolment conversion by counsellor or course
What we set up
How we fixed it
Step 01
One admissions pipeline, six stages
Enquiry → Counselled → Demo Scheduled → Demo Done → Fee Paid → Enrolled, with stage scoring so hot enquiries surface first.
Step 02
Course-wise product opportunities
A single student record can hold multiple course opportunities instead of duplicate leads per programme.
Step 03
Automations on idle enquiries
No contact in 24 hours triggers a WhatsApp nudge, a counsellor task and an escalation to the branch head.
Modules used
What they use every day
- Lead Management
- Tasks & Meetings
- Call Log Management
- Automations
- Dashboards
“Every enquiry now has a stage, an owner and a next action. Our counsellors open one list in the morning instead of five chats.”
Admissions leadership, Teks Academy
Money left on the table
Where they were losing revenue
Each gap below was costing enquiries that had already been paid for.
Paid enquiries answered late
Course enquiries sat for hours; by the time a counsellor called, the student had already spoken to two competitors.
Demos booked but not held
Demo slots were agreed verbally with no reminder to the student, so a large share simply did not show up.
One enquiry, one course
A student interested in two programmes was either duplicated or one interest was dropped, shrinking the value per enquiry.
What made the difference
The changes that brought in more business
Each lever maps to a specific commercial effect the team could measure.
Lever 01
10-minute response SLA
Every new ad enquiry is auto-assigned with a timed first-call task and escalates if untouched.
Business effect
More conversations per 100 leads from the same ad budget
Lever 02
Two-sided demo reminders
WhatsApp and task reminders fire to the student and the counsellor before each demo slot.
Business effect
Higher demo attendance, which is the single biggest predictor of enrolment
Lever 03
Course-wise opportunities
Multiple course opportunities live on one student record with their own stages and values.
Business effect
Higher average fee value per enrolled student
Before and after
The numbers, before and after
First response · before
Same day, sometimes next day
With LEMAI
Under 10 minutes
Demo show-up · before
Verbal commitment only
With LEMAI
+22% with automated reminders
Enquiries with no next action · before
Untracked
With LEMAI
Effectively zero
Rollout
Live in a few weeks
- 1Week 1Admissions pipeline, counsellor roles and ad-form capture configured; historic enquiries imported.
- 2Week 2SLA, demo reminder and idle-enquiry automations switched on.
- 3Week 4Counsellor and course dashboards reviewed in the weekly admissions meeting.
Revenue impact
The commercial gain came from conversion, not more spend. Faster first contact lifted the number of counselled enquiries, reminders lifted demo attendance, and course-wise opportunities raised the fee value of each enrolled student — three multipliers stacked on the same monthly lead volume.
Outcomes are indicative ranges observed across comparable LEMAI deployments in the same sector, shared with client permission.
Get started
Run this playbook for your edtech & training pipeline
We will configure a sandbox with your stages, products and roles so you can judge it on your own process — not a generic demo script.
InfozIT Solution · Infomark Labs Private Limited