Can LEMAI send WhatsApp campaigns?

Yes. WhatsApp campaigns are sent from inside the CRM using approved WhatsApp Business templates, with opt-out handling maintained against the lead record.

Does LEMAI send email campaigns too?

Yes. Email campaigns are composed and sent from LEMAI to any segment built from pipeline data, with delivery, open, click and reply analytics.

How does this improve conversion?

Because audiences are built from live stage data, leads receive messages relevant to where they are in the pipeline — engagement goes up and campaign-attributed conversion percentage improves.

All features

Marketing module

Marketing Module

The Marketing module sends email and WhatsApp campaigns directly from the CRM, to segments built out of live pipeline data. Every send comes back with campaign analytics, so engagement is measured on the same screen as pipeline — and because the message matches the lead's stage, engagement and conversion percentage both move up.

Marketing in motion

live

01Segment: 1,240 leads
02WhatsApp campaign sent
03Open rate 71%
04Conversion +18%

48,200

Campaign reach

71%

WhatsApp read rate

+18%

Conversion lift

In plain language

What marketing module means in practice

The Marketing module lets you run email campaigns and WhatsApp campaigns directly from LEMAI, using audiences built from live CRM data — a stage, a source, a product interest, a city or a smart bucket. Nothing is exported to a separate marketing tool and nothing comes back as a spreadsheet.

Use cases

How teams use it every day

Stage-based nudges

Leads sitting in 'Proposal sent' for seven days receive a WhatsApp follow-up with the offer summary.

Seasonal email pushes

Admission or festive campaigns go out to a filtered segment, with opens and replies tracked per lead.

Re-engagement of cold leads

Dormant enquiries from six months ago get a fresh campaign instead of being bought again as new leads.

Moving from Broadcast lists on personal phones

Templated, opt-out-aware WhatsApp and email campaigns tied to lead records and analytics.

Moving from An existing CRM

Campaigns and analytics native to the CRM instead of a separate marketing automation subscription.

How it works

From capture to closure

Segment

Build the audience from any CRM field, stage, score, product or source.

Compose

Pick an approved WhatsApp template or an email layout and personalise it.

Send

Dispatch email and WhatsApp campaigns straight from LEMAI — no export, no third tool.

Measure

Campaign analytics on delivery, opens, clicks, replies and closures per campaign.

Capabilities

Everything in this module

Email campaigns built and sent from inside the CRM
WhatsApp campaigns to smart lists, buckets and stage-based segments
Campaign analytics: delivered, opened, clicked, replied
Higher lead engagement from stage-aware messaging
Measurable lift in conversion percentage per campaign
Re-engagement campaigns for cold and dormant leads

Why it wins

What competitors charge extra for

Email and WhatsApp campaigns native to the CRM, not a bolt-on subscription
Campaign analytics tied to pipeline stages and closures
Stage-aware segments that lift engagement instead of generic blasts
Campaign conversation history stays on the lead record

Ad-driven businesses

Re-engage every unconverted enquiry from a campaign instead of paying for the lead twice.

Retention-led businesses

Recall, renewal and repeat campaigns built directly from your own pipeline data.

FAQs

Marketing Module questions, answered

Next moduleProposal Management

Get started

See Marketing Module on your own data

We will configure a sandbox with your stages, products and roles so you can judge it on your own process — not a generic demo script.

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